What's Your Cool?

THE PURSUIT OF (COOL) - TEASER from R+I creative on Vimeo.
Spotted on Hypebeast

For me, this clip truly captures the essence of what cool is. Find you're own rhythm and do what makes you feel good; the cool will come naturally. Cool could be flying down the middle of a vacant street on my bike with some good tunes, or walking down the sidewalk when everything just feels right. I'm definitely stoked for the release of this documentary "The Pursuit of Cool". Check out more from R+I Creative on their website. "Influencers" is another awesome flick they have going. I found all of their videos to be really inspirational and I highly recommend checking them out.  What's your definition of cool?