Friday, March 4, 2011


Spotted on Hypebeast

French clothing company Lacoste jumps on the fixed gear bandwagon in Japan with their newest line L!VE. The promotional video features various extreme sports athletes (Skateboarding, BMX, Break Dancing AND Fixed Gear Riding) performing in front of a projector. Pretty soon there is going to be a Luis Vuitton track bike. Get real.

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